Exact Macola, Reinvented

I recently had the opportunity to attend Exact Macola Evolve 2015. The theme of the event was “Dare to do!” While “dare to dream” is a common motivational message, this variation is reminiscent of Yoda of Star Wars fame, who said, “Do, or do not. There is no try.” yodaAlong those lines, the opening keynote featured Alison Forsythe, new Managing Director (MD) of Exact Macola, getting out of her comfort zone. Her team’s efforts to get her to jump out of a plane were thwarted by weather delays, so instead Alison got into an acrobatic airplane and took over the controls. Motivated by the thrill, she did a daring “fly by” and then asked to do another… and another… and another.

I hadn’t heard much from Exact over the past three years, so it was great to finally catch up. One of the reasons I hadn’t heard much was because there hadn’t been all that much going on… at least not until recently. Exact Macola is one of five (fairly) independent business units of Exact, a global company headquartered in the Netherlands, with 1,550 employees in 15 countries around the world. April 2013 was a turning point for Exact Macola and the beginning of a transformation led by Exact Macola’s daring new MD, Alison herself.

At the core of that transformation is a focus on exceptional customer service, brand revitalization and a cultural shift that has led to talent acquisition (that is still on-going), a strong partner strategy and renewed efforts in product development. Those efforts have paid off, with accomplishments including:

  • Five consecutive quarters of meeting goals
  • Year over year license revenue growth of 46%
  • An increase in partner revenue of 72% year over year
  • A new release of the product (Exact Macola 10), just 14 months into the transformation, after years with no major updates
  • Commitment to releases twice a year
  • The commencement of a major rewrite of the core ERP functions as Microsoft .NET objects (think browser-based screens, mobile apps, and custom apps designed by partners and customers)

Combine these major accomplishments with the theme, and the message to Exact Macola customers is quite clear. It is time to get out of the comfort zone of older products like Exact Progression and Exact Enterprise Suite (ES) and move forward with Exact Macola 10.

Dan (J.D.) Griffin, Director of Product Management at Exact Macola, drove this point home with an analogy. He told the story of how he and his cousins transformed the television viewing experience of his 96-year old grandmother by replacing her old console TV with a new flat panel LCD HD model. Needless to say, Grandma was pretty blown away by the experience. Content with her older model, she never even knew what she was missing until she saw her programs in high def.

Unfortunately, many current Exact Macola customers are still watching ERP on the equivalent of an old console TV. The challenge for Exact Macola will be to educate these customers on what they have been missing. These customers might want to start that education process with some research of their own, perhaps starting with Mint Jutras’ blog series on ERP, The Next Generation: The Final Frontier? We’re also working on a sequel to that series: Can Next Generation ERP Awaken the Force? While ERP might not have supernatural powers, it can provide better visibility and quicker reflexes and awaken you to new potential.

Some of that new potential of Exact Macola 10 includes browser-based workspaces, business process management and business activity monitoring (think workflow and event management) and access to ERP data and functions from mobile devices. If you are running Exact Progression or even an older version of the Enterprise Suite (ES), you might not know what you are missing. But don’t take my word for it. Contact your account representative at Exact Macola and ask for (demand) a demo. And ask yourself: do you really want to stay here?console TV

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