Proposed Acquisition of Adaptive Insights
A couple of years back, in May 2016 Mint Jutras posed the question: Is Planning & Performance Management A Marriage Made In Heaven? We concluded that if you find the two live entirely separate lives, either consciously or unconsciously avoiding each other or (even worse) they are in a contentious relationship, perhaps it’s time for a divorce. Conversely, with the right solutions, you can marry actual performance to the plan, in all the relevant detail. And that plan can evolve over time to lead you down the most effective path to growth and profits. Ahhh… marital bliss!
That same year we reported on how Workday Brings the “Power Of One” To Planning and Analytics, having wedded the two by unifying financial and workforce planning with transactions in one cloud system. Organically built as part of the Workday system, the new (at the time) planning application was designed to simplify setup and support collaborative planning. Since then about 250 Workday customers have subscribed to the solution, but those customers and a maturing market is pushing for more. Workday’s recent announcement of its intent to acquire Adaptive Insights and its cloud-based platform for business planning signals a commitment to accelerate the delivery of exactly that – more and better planning.
From a Marriage, A Family Emerges
Any marriage starts off as a two-some, but marital bliss often results in a growing family. If we start off with the concept of marrying planning and performance management, the natural offspring would be the different components of planning. It all starts with a business plan, followed by financial planning, budgeting and workforce planning. Of course Workday could conceive, give birth to and nurture these different components through its own development efforts. But just as the capacity of two people to go forth and multiply is limited by the human gestation cycle, so is the ability of a software company limited by software development cycles. To grow a human family more quickly, couples might choose to adopt. To grow a software portfolio more quickly, companies might choose to acquire.
But if a company chooses the merger and acquisition (M&A) route, how does it ensure the product acquired doesn’t turn into the redheaded stepchild? This often happens because some companies aren’t very good at integrating acquired products and companies. However, Workday happens to do this very well.
Preserving the “Power of One”
Workday’s strength lies in what it calls the “power of one” – one code line, one security model, one mobile app, one data model, one user experience (UX), one platform, one version. And the “power of one” has already survived several acquisitions.
Workday’s acquisition of Identified in 2014 was an important step in incorporating predictive analytics and machine learning into its repertoire of capabilities. Identified’s patented SYMAN (Systematic Mass Normalization) technology mines Facebook for social data and then uses artificial intelligence to transform that data into professional intelligence. The machine learning comes from continued use, validating predictions with outcomes from Workday employee data on performance and retention.
After acquiring the technology in early 2014, Workday released Workday Talent Insights in 2015, identifying retention risk and delivering a talent scorecard. Workday learned that customers preferred an embedded experience, not a standalone application and that the overall user experience was key, along with access to data for training algorithms.
In 2015 it acquired Gridcraft and in 2016 it acquired Platfora. With both of these acquisitions, it has woven the technology into the fabric of its solution, rather than bolting on components. More recently it announced the acquisition of Rallyteam, for the express purpose of adding more intelligence to optimize talent. In its accompanying blog post Workday said:
“With Rallyteam, we gain incredible team members who created a talent mobility platform that uses machine learning to help companies better understand and optimize their workforces by matching a worker’s interests, skills, and connections with relevant jobs, projects, tasks, and people.”
It would appear that this acquisition was made for the express purpose of acquiring talent to accelerate its machine learning efforts, and therefore poses no threat to diminishing Workday’s power of one.
But the acquisition of Adaptive Insights is a different animal. Adaptive Insights has been a Workday certified partner since 2015 and the two companies have somewhere between 30 and 40 joint customers, so integration already exists. Workday has already stated it will harmonize the data models of the two solutions and Aneel Bhusri, co-founder and CEO of Workday is committed to applying the power of one. However this is a very small slice of the 3,800 Adaptive Insights customers and part of the mutual attraction between the two companies is their shared customer-centricity. The benefit to the Workday installed base is obvious. But it is unclear what impact this will have on and the potential benefit it will bring to the larger population of Adaptive Insights customers.
It is also too early to say exactly how and when Workday will preserve its power of one, although Mint Jutras suspects the two companies will be hard at work figuring that out even prior to the anticipation of closing the deal later this year. Workday has admitted in the past that bringing innovation and acquired technology to the (Workday) market has been slower than some might expect because additional care and effort is taken to embed innovation at the platform level. Again, the benefits to Workday customers is clear, but the impact on Adaptive Insight’s non-Workday customers is unclear.
Also unclear is the impact on any pre-existing partnerships Adaptive Insights has with other ERP players. One in particular, Plex Systems, will likely be preserved because of Workday’s existing partnership with Plex. The two solution providers partner to present a cohesive two-tier solution (Workday as the corporate financial and human capital management solution and Plex Systems at manufacturing subsidiaries), so a shared planning platform between corporate headquarters and subsidiaries could be a huge plus. Plex also runs Workday to manage its own (software) business.
The acquisition of Adaptive Insights appears to be mutually beneficial to both companies. Workday stands to accelerate its financial planning and budgeting roadmap while freeing up some of its current staff to concentrate more fully on the workforce planning aspects of its current planning solution – a particular strength of Workday. Adaptive Insights finds a home that is compatible with its employee and customer-centric values and will likely be able to come up market a bit.
There are still many outstanding questions as to how Workday will preserve its power of one, a key strength and differentiator. But both parties seem committed to the concept and we suspect they will be hard at work figuring it all out even before the ink is dry on the final deal.