Business One

Is SAP Still in SMB Stealth Mode? Watch Out, Changes are Looming

Many think SAP is just for the big guys. The company is the closest you get in the ERP market to a household name, and, after all, it was in the large enterprise where it made that name for itself. In reality though, SAP plays in markets that include companies of all sizes. A good 80% of its customers are in the small to midsize enterprise range. And yet today small to midsize companies in search of a solution don’t immediately think “SAP” and they will have a difficult time discovering all that SAP has to offer them.

SAP’s competitors perpetuate the “big guy only” misconception, along with  “expensive” and “complex” qualifiers. They are like a dog with a bone, refusing to let go, hoping to lead prospects away from the 800-pound gorilla. Pundits who largely follow the large enterprise space contribute as well, along with the publicity (both good and bad) from high profile customers that are also household names. But SAP must also share some of the blame because of one thing it is so very good at: Speaking in one voice.

SAP employees stay on message. And the message is couched in the native language of SAP, which is the language of IT in the large enterprise. Although the latest overarching message these days is “Run Simple,” that alone doesn’t say enough. SAPers either talk at such a high level of abstraction that it becomes meaningless (your world will be a better place), or they talk technology.

In speaking to the decision makers and business leaders in small to midsize businesses (SMBs), you might as well be talking Klingon. They have their feet firmly planted on the ground. They want to hear how a solution will solve their immediate problems, address their challenges and bring value to the business. They want specifics. And they want to buy from a company they can trust.

The combination of negative hype and the “one voice” of SAP also might lead SMBs to think SAP is a one trick pony, with only a single product to offer, one that is clearly beyond their reach. Nothing could be further from the truth. Not only does SAP have three separate and distinct ERP offerings, it also has other offerings that sit on the periphery, outside the boundaries of ERP. These include talent management (SuccessFactors), travel and expense (Concur), a supplier network (Ariba), analytics (Business Objects) and a front office (SAP Anywhere). And this is just a partial list.

Let’s start with core ERP. At the top is SAP ERP, which has been brought to market under different names during its evolution. But make no mistake; this is definitely a solution that is meant to satisfy the needs of the largest, most complex enterprises in the world. Older versions were known as SAP R/2 and R/3 but more recently it was simply referred to as SAP ERP or ECC, providing the core of a larger Business Suite(adding CRM, SRM, SCM and PLM to ERP). The latest incarnation is S/4HANA, which is both evolutionary and revolutionary at the same time. It provides the same functionality as SAP ERP but has undergone a rewrite to take advantage of the powerful in-memory technology of SAP HANA. This is the large enterprise ERP for which SAP is famous (infamous?).

But this is not a “one size fits all” solution. SAP also offers SAP Business One and SAP ByDesign. Up until recently, it also marketed Business All in One, but in fact that was/is not a separate product. It was a version of SAP ERP packaged with industry templates and best practices, purportedly designed to simplify the implementation, thereby making SAP ERP more digestible for the mid-market. Because it was essentially the same product but with a different name, it also added some confusion. SAP appears to be backing away from that branding. I think that is smart. Can SAP S/4HANA work for this midmarket? The answer is yes, particularly where that smaller, midsize company is a division of a large enterprise that has standardized on SAP solutions. But these will be the exceptions to the rule.

SAP is also getting smarter about how it targets these three products to different segments. SAP has formed an SMB team to specifically address the market of companies with 1500 employees or less, and has defined “small” as companies with less than 250 employees. It will market SAP Business One to small companies looking for an on-premise or hosted solution (partners will provide the hosting). It will be sold largely through partners, which will provide both advocacy and intimacy to the customer. SAP Business ByDesign is available exclusively as a multi-tenant SaaS (software as a service) solution supported by SAP itself. The target is generally the mid-market but can come down into the small company range for those interested in a true SaaS solution from SAP.

However, both SAP Business One and SAP Business ByDesign have suffered from a lack of respect in the market. Competitors often write Business One off, telling me they hardly ever see it in a competitive deal. And yet Business One is implemented in over 50,000 small companies around the world and SAP is adding about 1,000 new customers a quarter. That tells me there are hundreds of deals where these competitors never get invited to the party.

Rumors of the death of Business ByDesign have been rampant for years and unfortunately SAP has allowed its critics to have had a louder voice in the market than SAP itself. In the meantime, SAP has been (rather quietly) growing the installed base to about 1,000 customers, which is larger than many customer bases of some of those competitors. Respected journalists and analysts have recently admitted ByDesign is in fact not dead. I couldn’t/can’t resist saying, “I told you so.”

This might all seem like SAP 101 to veteran industry observers. But it also might come as a surprise to learn that your typical decision maker and business leader of a small to midsize business doesn’t follow the (ERP) space that closely. Those business leaders are too busy following their own industries. So they are easily confused by the progression of product names and even more easily confused when target markets for different products overlap. And they are not well equipped to distinguish hype and myth from reality. To convince them one way or the other, you have to understand how they approach software selection and you have to speak their language. And you have to speak it loudly and clearly. That is where SAP has not done a good job.

I am optimistic that is about to change under some new leadership at SAP. Barry Padgett took over as President of the SMB team last July. He came over from the Concur team, bringing a new perspective. Barry “gets” SMBs. They need a lot of the same features and functions that their larger counterparts need, but they don’t have the large IT staffs or the deep pockets. They expect products to work seamlessly – open and connected. They don’t go out looking for technology. They go out looking for solutions to problems and answers to questions. They expect value. They need to see a path forward. And to connect with them, you need to be talking in terms they clearly understand.

Barry and his new CMO Mika Yamamoto (who came to SAP from Amazon) also understand how most software searches begin these days. Much of the legwork and due diligence is done before a prospect ever engages with a potential solution provider. Today an online search for solutions for SMBs does not lead directly to SAP. And even if you land on SAP’s website, there is no clear path to show you what you need or how SAP can help. So clearly SEO and website redesign is top on Mika’s priority list.

But both Barry and Mika know that it can’t end there. They must have a louder voice than their critics. And remember all those products in SAP’s portfolio that sit on the edges of a solution: talent management, supplier networks, analytics, travel and expense, eCommerce (front office)? SMBs have the same kind of needs as their larger counterparts in all of these areas. But they don’t have the internal expertise to assemble a solution that is not already seamlessly connected.

It is not enough that these edge solutions are available from SAP; they must be both affordable and integrated to SAP Business One and SAP Business ByDesign. These kinds of connections are certainly on the roadmap, but they can’t come too soon.

The Internet has leveled the playing field, allowing SMBs to participate in a growing, global market. But many won’t be able to compete effectively with their existing solutions. This opens up a world of opportunity to SMB solution providers. Look at the success SAP has had in the small to mid-market already. I am not advocating the SMB folks at SAP go off message, but I am advocating they articulate that message in a different voice. That voice needs to be loud and proud. They need to keep the dialogue going with existing customers and keep the development engines churning. While I also believe there is plenty of opportunity for all those with good, solid, technology-enabled solutions, if the new leadership team can deliver on these fronts, they will truly be a force to be reckoned with.

 

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SAP Anywhere Moves Beyond eCommerce to Provide Complete Front Office

Marketing, Sales and Service for SMBs

At first glance SAP Anywhere might appear to be just another new eCommerce solution for online retailers. But if you dig a little deeper you find much more. Purpose built for the small to medium size business (SMB) with a digital presence, it is a complete front office solution. It is a multi-channel commerce and marketing platform designed to be mobile first, low-touch and easily extensible. It supports SMBs in their efforts to:

  • Design and manage marketing programs and leads
  • Manage inside sales and customer service
  • Have visibility into what’s being sold, through which channel
  • Process online and in-store orders in one place
  • Track and manage inventory

Yes, SAP Anywhere targets retailers, but also recognizes the evolution in the way products are bought and sold today. Not only do retailers sell through multiple channels (online, in store and anything in between), but also more and more manufacturers and distributors have at least one sales channel where they eliminate the middleman and sell directly to the consumer. This places new demands on the business at the point of sale, demands typically not easily addressed by back office solutions such as enterprise resource planning (ERP).

SAP has taken a modular approach to satisfying these needs. Rather than building more complexity into the ERP solution itself, forcing upgrades or replacement, it loosely couples the front office to existing back office solutions. If you are an SAP Business One or SAP Business By Design customer, the integration is out of the box. But the platform approach of SAP Anywhere also allows it to be easily connected to any back office – virtually anywhere.

Supporting Any Model, Anywhere

When it comes to managing the sale of goods, retail and manufacturing/ distribution are typically worlds apart. In retail, at the point of sale you deal with cash, check or debit/credit card; the customer walks away with goods in hand and inventory is depleted. In manufacturing you process your customer’s purchase order, create a sales order and subsequently ship and invoice, relieving inventory and creating accounts receivable. Later you receive cash and apply the cash receipt against accounts receivable either on an open item or a cash balance basis.

Receiving cash in a traditional point of sale system in a retail environment, either in store or online is easy. Managing an open account is more difficult. For a manufacturer or distributor using an Enterprise Resource Planning (ERP) system, managing accounts and accounts receivable is standard practice. Processing a cash sale is more difficult.

In a retail store, the cash in the drawer is reconciled against the sales recorded at the end of the day. In a manufacturing or distribution environment shipments, invoices and cash receipts are reconciled at the end of the month. Yet in all cases, everything must be posted to the general ledger in order to create a balance sheet and profit and loss statement.

So what happens when a manufacturer or distributor sells directly to a consumer? It happens more and more today in showrooms and factory outlets, as well as online. In eliminating the traditional retailer, does the manufacturer need to invest in a retail point of sale (POS) solution, an eCommerce solution, as well as a back office ERP solution… and then interface or integrate them all in the hope they will one day all work seamlessly?

SAP Anywhere supports all these different environments at the point of sale without causing you to jump through hoops, automatically sending the necessary transactions back to ERP, whether you post an order, to be followed by shipment, invoice and payment or whether it all happens at once. And with SAP Anywhere, it’s not just about being able to take cash for a product in hand. Manufacturers or distributors might have a virtual showroom from which you can place a more traditional business-to-business (B2B) order. The manufacturer or distributor might have the goods in stock to be shipped and invoiced, or it might take an order, source the product and have it shipped directly to the customer. SAP Anywhere supports any and all of these different business models.

And these business models, and even prices, may vary by channel. Are you selling direct, through distributors or through online commerce companies like Amazon or Alibaba? Today are they all forced to use the same catalog and pricing? Or are you forced to create (maintain) separate catalogs for each? Can you tie a channel to a specific warehouse or fulfill all orders from a central distribution point or anything in between? If using a central warehouse, can you reserve inventory for a specific channel? All of these options are supported by SAP Anywhere. Perhaps SAP should call it SAP Anywhere Anyhow.

Flexibility in Payment

SAP Anywhere can also accept a variety of payment methods common in a combination of online and physical retail outlets including in store, showroom, warehouse or simply “in person” transactions (think about a service technician selling a spare part). These payment methods include cash, debit card and stripe (payments infrastructure).

In a physical setting, the application itself supports bar code scanning directly from the mobile device on which the sale is captured, without any added hardware. Or you can add an external scanner connected via Bluetooth. In addition to the scanner you might also connect a printer and make use of cash drawer functions that allow the use of any personal computer with a “locked” cash drawer, all while keeping track of total sales for any day broken out by payment method.

Customer Lead Generation

Completing a sale is great, but not necessarily unique to SAP. However, there is more to the front office function than just selling. The front office is also tasked with creating demand and acquiring new customers. These marketing functions are typically supported by separate applications, if at all. Many SMBs today see digital marketing as an affordable alternative to more traditional software to manage marketing campaigns. But they then struggle to tie these digital campaigns back to the transactions for closed loop marketing.

The next area of investment in developing SAP Anywhere is in the realm of digital marketing. Look for instant integration with Constant Contact and Mail Chimp, both of which can track clicks and other campaign statistics. Next on the docket are search (think Google ads) and integration with social media to integrate campaigns into Facebook, Pinterest, Twitter, Instagram and LinkedIn.

Where and When?

SAP Anywhere isn’t available everywhere… yet. It launched in Beijing in October, in partnership with China Telecom. SAP is planning to launch in the United Kingdom soon, to be followed shortly thereafter in North America. But it will need to continue to expand geographically if it wants to achieve its goal of 100,000 customers within five years. Along with that customer count goal comes an annual revenue goal of $200 million. Because this solution is completely cloud-based, all sales will be by subscription.

If you do the math, this means average annual revenue per customer of just $2,000, making it quite affordable and appealing to the SMB market.

In Summary…

SAP seems to have very aggressive plans for SAP Anywhere, targeting growing SMBs interested in having more customers. And today, who isn’t? The Internet levels the playing field for expansion and growth. But growing your customer base today also requires a digital presence – one that is very carefully orchestrated from lead generation to customer acquisition to customer retention. Don’t settle for just one piece of the puzzle. Make sure you start down a path that can take you Anywhere you want to go. Perhaps SAP Anywhere can help.

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SAP Business One Emerges as the SMB ERP Solution to Beat

If you are a small to mid-size business (SMB) faced with a decision about Enterprise Resource Planning (ERP), SAP Business One is likely on your radar. Even if your initial search did not result in placing SAP’s solution on your short list, chances are one of its competitors has brought it to your attention by attacking either SAP or Business One, or both. Why? Just like political attack ads that go after the front-runner, ERP vendors go on the attack against the industry leader. By sheer numbers, SAP is the largest enterprise solution vendor and over 80% of its 263,000 customers are in the small to midsize bracket. With over 45,000 SAP Business One customers, this solution might be an easy target, but it is not going to be easy to beat.

The rationalization, “Nobody ever got fired for choosing [insert front runner here]” doesn’t work for ERP, leastwise for ERP in a small company when it is usually the top boss signing off on the decision. All 45,000 SAP Business One customers could not have been “wrong.” And let’s face it: If you want to make an informed decision about a solution, you don’t go to the competition for the facts. Competitors often get the facts wrong and propagate rumors, myths and misinformation. Any comparison the competitions’ sales/marketing teams offer is often driven by wishful thinking and influenced by drinking their own Kool-Aid. To examine some of those assertions, along with some facts, click on the link below.

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SAP Launches Strategic Division: SMB Solutions Group

Yesterday a press release from SAP crossed the wire announcing a new division focusing on small and midsize businesses (SMBs). Here, SMB is defined as companies with fewer than 500 employees and is a subset of SAP’s traditional view of small to midsize enterprise (SMEs). This appears to be another step in the larger plan to make everything about SAP simpler. It is no secret in the industry that smaller companies can easily be intimidated by the likes of an SAP, or (in all fairness) any company of its size and dominance. While many smaller customers take refuge behind their first line of support, SAP’s channel partners, the presence of the giant behemoth behind those partners looms large.

At this point this is largely an organizational change. Dean Mansfield will head up the new division. Dean is an industry veteran, perhaps best known in the market for his senior leadership position at SaaS ERP provider, NetSuite. But, although he is an industry veteran with a career that spans more than 20 years, he is a relative newcomer to SAP, having joined last October. He is based in Hong Kong. But if this were just an organizational announcement, it would probably elicit a big yawn. I see it as more than that, largely because of the strategy behind it.

SAP’s board is putting in place a strategy to “redefine the SMB business solutions market by creating the next generation of simplified business applications powered by SAP HANA, delivered via the cloud that will solve tomorrow’s complex SMB challenges.” That’s a mouthful. But if you look below the surface, you find several, wide-reaching implications.

First of all it is a bold and perhaps presumptive statement. In “redefining” a whole market of business solutions by creating next generation, simplified applications, it seems to imply that all business solutions targeting SMBs need to be simplified. I think this is a gross over-simplification in of itself. Not all products in this market are overly complex. In fact I am not even sure I would call SAP Business One overly complex. If Business One has a weakness, and of course all business software does, it might be in some of the gaps that remain in functionality. After all, it’s not on par with the SAP Business Suite in terms of features and functions…or complexity. The complexity with SAP is more about having a diverse product portfolio. And SAP could certainly benefit from simplifying the selling and consumption of the software. So simplification extends beyond software products, and I think SAP gets that.

But there is a product element to the announcement. This strategy seems to imply that the SMB Solutions Group will be developing a brand new product. SAP has made it very clear that it is not making a new product announcement; it is announcing a strategic division focused on defining what is needed in the future. But the implication certainly is that a (new?) simplified product is needed. I can see why SAP doesn’t want to construe this as a new product at this point in time, because it could very well be that it takes one of its existing products and transforms it into this new generation of simplified, integrated business applications. The simple truth is, SAP has not made any firm decisions yet as to direction and roadmap, and wants to leave all its options open. That is fine for now, but with this announcement, the pressure will be on to better define this strategy.

A couple of things are certain though. Whatever direction SAP decides to go in, it will involve HANA and it will be delivered via the cloud. This might lead you to believe that SAP will leverage its existing products to the fullest in order to bring a solution to market faster and more cost effectively (for SAP). This is exactly what the market would expect an SAP, or any other dominant player with a huge portfolio, to do. That and a bigger development budget than its competitors give SAP an edge. But that is not the stated direction.

Instead, SAP has a stated intention of doing what makes the most sense in meeting the needs of the customer, rather than looking first to leverage prior investments in other product lines, both in terms of core ERP and those “edge” products that might surround it. Why (possibly) create a whole new product from scratch when you have so much component inventory on your shelves? The answer is, because it is a cleaner and simpler solution for the customer. Remember, the overriding goal is to simplify.

On the one hand, it is refreshing to hear SAP express this as an objective, but on the other hand, you have to feel a bit of déjà vu here. Isn’t that what it intended to do with Business ByDesign? The whole reason SAP started from scratch in writing Business ByDesign was to reduce the level of complexity that becomes inherent in a solution that starts out as a large enterprise solution, and grows more complex through evolution.

While many love to attack ByDesign as a “failed” product, I would caution both industry observers and competitors against labeling ByDesign as a failure. No, it has not met a lot of the lofty goals originally bandied about, like 10,000 customers. No, SAP has not sold that many subscriptions, but SAP can boast more ByDesign customers than some of its smaller competitors claim as their entire customer base. Of course everyone has their own personal definition of success and failure, but I would still propose that the rumors of its death have been greatly exaggerated. That said, if you harken back to the goal of this new redefinition of the SMB market to simplify the offering, it certainly has a very familiar ring to it.

Will this effort be more successful? I believe it will be, for a couple of reasons. First of all, it is supported by a rather dramatic organizational change, which is driven by a new strategy. But probably more importantly is another consideration not immediately visible from the press release. Some of us in the analyst community had the opportunity to meet Dean both in person and virtually, and it was through these meetings that it became clear there was another change afoot. While product strategy at SAP in the past has always been driven by a technology focus, this new organization will have more of a business focus and will be guided and driven by business needs. To some, this might seem a minor point, but I think this could stack the deck heavily towards the new division being more successful than prior efforts.

HANA is a prime example. Yes, it was/is new and groundbreaking, some might even call it game-changing. But it was inspired by technology and created by technologists. And when it first came to market, it was incredibly elegant technology in search of a business problem. While this might go over well in the large enterprise, that is not how SMBs make decisions or acquire business solutions. Even Business ByDesign was driven largely by the development organization working with a few charter customers.

This new team understands that it is not selling IT. Technology is part of the solution and critical to the success, but first and foremost, it is selling a business solution. While simplicity is the goal, this team understands, the business needs of the SMB may not be simple. In fact complexity has a way of creeping up on SMBs over time, particularly as expectations are elevated by consumer technology. SAP wants to help fix that. Its goal is to deliver a solution that can satisfy those needs and can be implemented and deployed in a modular fashion, adding new pieces as needs evolve or budget becomes available.

While this team might not have all the answers today, it is being thorough and methodical in evaluating all the different possible avenues to meeting the goal of redefining the SMB business solution market. But now that the cat is out of the bag, the pressure is on for them to come up with a more specific product strategy and roadmap. The clock is ticking.

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The Message from SapphireNow was Simple

Period.

You probably thought I was going to tell you what the message was, after describing it as simple, right? Wrong. “Simple” is the message. In the past, SAP’s products and SAP, the company has been anything but simple. Anyone that follows me knows I am a very big fan of keeping things simple. I spend a good chunk of my time and efforts distilling complex concepts down to understandable …simple terms. So you might think I would be thrilled with this message. But when I walked out of Bill McDermott’s keynote earlier this week, there was something about the message I found troubling. My issue: Business isn’t simple.

No place is this more apparent than in manufacturing, which is sort of “home” for me. But all enterprises face complexities. First of all, all are becoming more distributed. My research shows even the average small company (with annual revenues under $25 million) has 2.2 operating locations. That number escalates to 13.7 in large enterprises (over $1 billion in annual revenues). Increasingly these are global organizations, managing complex, global supply chains. Add to this changing regulatory requirements, the uncertainties of a global economy and the emergence of new sources of competition as well as new markets. There is no magic wand anyone is going to wave that will remove these complexities. And yet with the liberal use of quotable sound bites generated on the main stage, I had visions of SAP’s personnel aggressively promoting and promising “simple business.”

Then I happened to have a conversation with Josh Greenbaum (@josheac) about our mutual reactions to Bill McDermott’s keynote. A remark from Josh made it all click for me. Essentially what he said was: “Simple” is the wrong word. “Simplify” says it much better. Josh is right.

Yes, doing business with SAP could be simplified, both from a partner and a customer perspective, as well as from a supplier standpoint (I can personally attest to the latter – yes, SAP is my customer). The software products and associated implementations scream for simplification. The way innovation is delivered can be made simpler. So can pricing. The same can be said for SAP’s organizational structure. So the real question is: Can SAP deliver on this promise to simplify? There is no single answer. Instead you need to break it down by the many different opportunities for simplification. Here are a few.

SAP’s Organizational Structure

We’ve already seen a few changes here. Obviously with Jim Hagemann Snabe stepping out of the co-CEO role, leaving Bill McDermott as the sole CEO, this, in of itself, could be seen as a simplification. And I think this was a catalyst for creating the focus on “simple.” I am convinced that this is not just a word, a tagline or a marketing message to Bill. He is truly committed to simplifying everything he can. Indeed SAP has already made some organizational moves, but I would say the jury is still out on whether SAP can really deliver on this one.

I gave up a long time ago trying to figure out the organizational structure and who does what in just the parts of SAP that I cover and deal with directly. I have never encountered a more confusing mess of titles, reporting and seemingly overlapping roles. Back when I did try to keep track of all of this… just when I thought I had it figured out, it would change. So rather than waste cycles second-guessing the organizational structure, I have come to rely on the phenomenal analyst relations (AR) staff to guide me. If there is a better AR team in the industry, I haven’t met them. Yet, while they do a fantastic job, I vote for a simpler organization chart, clearer roles and responsibilities and titles that give you a clue as to what the individuals actually do.

One recent change leads me to believe that SAP is trying. This is the recent announcement of Rodolpho Cardenuto as the head of a new Global Partner Operations (GPO) organization. Prior to forming this organization, partners were covered in a very fragmented way. The new GPO organization consolidates these disparate groups, combining the existing Ecosystem and Channels team, with the SAP® Business One business (which is sold exclusively through the channel), the OEM business and all the company’s strategic partnerships around the world – much simpler.

I know there are some other changes underway and I have to believe some of the jobs that were recently eliminated may have been as a result of “simplification” efforts, since SAP execs made it quite clear this week they are in growth mode, and not contracting.

 

Simpler to Partner?

Speaking of this new GPO organization, partners are becoming increasingly important to SAP. In addition to the strategic decision to sell to small to medium size enterprises (SMEs) exclusively through the channel several years ago, SAP now sees the potential for accelerating growth worldwide by building alternative routes to market through its partner ecosystem, whether this is through added coverage or added capabilities.

SAP has also actively encouraged partners to develop their own “value-add” in terms of industry-specific functionality and other add-on capabilities. The development of new platforms (the HANA Cloud Platform) and an online marketplace directly supports this.

Of course the formation of the GPO organization is one step in the simplification process in dealing with partners. Before, different groups dealt with different types of partners (e.g. systems integrators, global VARs, strategic partners, etc.) However, more and more, partners have taken on multiple roles. Systems integrators also became resellers; global VARS also became strategic partners and co-innovators, etc. In the past that meant they had to deal with different groups within SAP, and those different groups all worked differently.

The formation of the consolidated GPO organization is therefore one more step in the continuing effort to make it simpler to partner with SAP. Of course some of these partners are large companies, like Cap Gemini, Accenture and Deloitte and are well-equipped to deal with complexity. But then there are thousands of partners that are themselves small businesses. Think what it must be like for a small Business One reseller to deal with a company like SAP. I first saw these simplification efforts get underway about 4 years ago when Kevin Gilroy came on board. One of his first tasks was to simplify contracts. Don’t quote me on the page count, but I think before Kevin arrived, the contracts were upwards of 30 pages or more. He proudly brought a two-page contract to Bill, who promptly told him to get it down to one.

The partner management team has made great strides already in making it simpler to partner with SAP, and this week I saw a new partner portal that will likely make the life of a partner much easier. It is a single point of entry, easily searchable, to access all the assets and resources SAP provides. This is free, but for an added fee, partners can also sign up for the SAP Learning Hub, which brings additional virtual educational directly to the partners.

Bottom line: I think the simplification efforts have been successful and will continue to make it easier for partners, which will in turn allow them to spend less time figuring out how to deal with SAP and more time servicing the customer.

Easier to Do Business With?

But what about the customers that deal directly with SAP or even indirectly through partners? Often questions of ease of doing business boil down to pricing. One analyst in a press conference this week asked about simplifying pricing, citing Oracle’s policy of publishing its price list for all to see. I would caution anyone against confusing transparency with simplicity. Oracle might publish prices, but good luck in trying to figure out what anything will really cost, because its pricing is far from simple.

In all fairness though, any ERP vendor struggles with this, particularly those with broad portfolios. SAP has already taken steps to further simplify its pricing structure, particularly around the bundling of HANA, but any prior efforts were dwarfed with one announcement this week: Fiori apps are free. Here is the announcement:

SAP AG today announced that SAP Fiori user experience (UX) and SAP Screen Personas software will now be included within underlying licenses of SAP software. For existing customers [those who already purchased], SAP will provide a software credit redeemable against future software sales. In addition, SAP will offer a portfolio of UX services, including design, rapid deployment and custom development, to enhance customer engagement. SAP users can now take advantage of a next-generation user experience based on modern design principles setting a new standard in the industry.

This announcement is huge, for a couple of reasons. First of all, it really does help to simplify the pricing because there is no price. From the moment Fiori was released with a modest price tag, the hue and cry from customers and industry observers was that it should be free. This perception was largely based on the fact that the first 25 Fiori apps simply changed the user experience and added no new features and functions.

A new user experience adds “value” in of itself but no further value was added, so it is understandable that customers would expect their maintenance dollars would pay for this. In addition, because Fiori largely just delivered a new user interface, many customers and industry experts alike lost sight of the fact that they were indeed developed and delivered as apps. They thought SAP had just gone into the presentation layer and changed the user interface, as it would have for an upgrade. That was never the case and now the Fiori apps that are being developed go well beyond changing the user interface. The SAP Smart Business Cockpits being developed now are changing business processes and delivering very significant added features and functions.

These cockpits address a variety of functions and roles throughout the organization, including:

  • Cash management
  • Sentiment analysis
  • Bank analyzer
  • Demand forecasting
  • Bulk pricing scenarios
  • Mass execution of availability checking
  • Transportation asset management
  • MRP cockpit
  • Transportation management
  • Purchasing
  • PLM Variant configurations
  • An accounting hub
  • An “exposure” hub

These will be delivered over the next year or so. I am sure I have missed a few, but you get the picture. What does this have to do with simplicity? All of these are being developed as Fiori apps, which means there won’t be an SAP salesperson knocking on your door to sell them to you. They are released on a quarterly basis and they are free. And because they are delivered as “apps” and not as traditional “enhancements” you don’t have to go through a complete upgrade cycle to get the one (and only one) you are interested in. You just implement that one app.

This essentially paves the way for SAP to reinvent the Business Suite from the outside in, without causing a major reimplementation along the way. I think this added value was overshadowed by the declaration of victory by ASUG in having won the battle over charging for Fiori apps and the fact that many are still thinking Fiori is just a new user interface.

A Simpler Solution?

Which brings us to how the “Simple” or “Simplify” message pertains to the SAP products. The best example of the impact is probably the introduction of a new product, “Simple Finance.” Don’t let the name fool you – it is not just for small companies that might have simple accounting requirements. SAP itself made the transition to this product and is now running its financials with it. And I heard it made that transition over a weekend.

I myself don’t have as clear a picture of this as I would like, since my packed schedule at SapphireNow often conflicted with sessions and discussions on the topic. So I will turn to the dynamic duo of Jon Reed (@JonERP) and Dennis Howlett (@dahowlett) to add some insight since they spent some one on one (or two on two?) time with Hasso Plattner and new head of development Bernd Leukert on the topic. Den and Jon published this to better explain SAP’s cloud strategy, and indeed Simple Finance was developed as a cloud offering. But this excerpted section is perfect for the point I am trying to get across:

Plattner and Leukert confirmed that the freshly-named ‘Simple Finance’ is part of a broader rewrite/re-imagining of SAP ERP, with HANA and cloud as the enablers. Referred to as the ‘simple suite’ or the ‘S system,’ Leukert said that the monstrous ordeal of rewriting 400 million lines of business suite code was not necessary, because of a “massive reduction in code” resulting from the simplification HANA allows and in particular, the elimination of bulky aggregates which account for a significant percentage of current code.

This simple suite, currently focused on the Simple Finance area also includes an aggressive paring down of software accounting complexities, a now-familiar talking point of Plattner’s.

While anyone can see the value of massively reducing the amount of code required, the non-technical person might not immediately appreciate the significance of the elimination of aggregation. Forgive me for over-simplifying, but think of it this way. Traditionally accounting solutions have accumulated all sorts of totals. Some are for periodic reporting (monthly, quarterly, annually, etc.), while other aggregates are used to gain insight into different parts of the organizational structure. This aggregation enables reporting without having to sort and calculate totals across a potentially large volume of transactions. Sounds simple and effective because you can gain access to these totals through a simple query. But there were some drawbacks.

Not only is there embedded code to maintain these aggregates, but sometimes these totals are not updated in real-time, and instead are calculated with batch runs. That means you are looking at a snapshot in time and not the “real” number. Secondly, what happens when you want to change the organizational structure and report in a new way? Those pre-calculated totals are now meaningless. If you can instantly slice and dice and calculate on the fly using any criteria, you don’t have to do any of this aggregation and you get complete flexibility.

This flexibility and speed is the real value HANA brings to the business, along with improved, faster decision-making. If SAP can deliver this simpler suite through a combination re-writing code and adding Fiori apps, I believe the SAP products will undergo a dramatic transformation.

Of course, even if this happens, SAP’s competitors won’t let go of the message that SAP is big, clumsy and complex any time soon. They will still be inserting that FUD (fear, uncertainty and doubt) in the minds of prospects as long as there is a shred of truth to it. That only makes it more of a challenge for SAP.

Conclusion

SAP will never deliver Simple. But it can Simplify. These are just a few of the ways. While I believe SAP has already made progress, it still has a long way to go to deliver simplification. But I do believe it is committed at the very top of the organization. But the buy-in has to permeate throughout the ranks. I believe some of the SAP folks will need a frontal lobotomy to make this transition, but many more will be breathing a sigh of relief. They, like SAP partners and customers, will say, “Finally.”

 

 

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