Deltek

Deltek iAccess: More Than Just a Pretty Face

Deltek’s Secret Sauce to Innovation

Deltek is laser-focused on meeting the needs of project-driven businesses. Unlike a myriad of solution providers that simply provide software used to manage the projects themselves, Deltek takes a giant leap beyond, also providing software that runs the projects-based business. This type of software is typically referred to as enterprise resource planning (ERP). But in Deltek’s case we’re not only talking about ERP, but also a special kind of ERP.

Over the years, through organic development and acquisition, Deltek has collected a dizzying array of products: specialized enterprise solutions for government contractors and a wide range of professional services organizations including architecture and engineering (A&E) firms, management consultants, advertising, PR and marketing agencies and more. The one thing all these segments have in common is this: They are all people-centric, providing services, largely delivered through projects.

Beyond this point of commonality, they can be very different. They don’t go after the same type of business; their customers are worlds apart; some are heavily regulated; others operate under few constraints. Some are small; others are large. Some manage projects that last days or weeks and others span multiple years. A general-purpose kind of solution just doesn’t work well here.

This leaves Deltek with a rather difficult challenge of providing continued innovation across a broad portfolio of products, but a challenge the company has embraced with vigor. What is the secret sauce to keeping a potentially diverse set of customers able to keep up with the demanding requirements of our digital economy? Deltek iAccess.

What is Deltek iAccess?

Deltek describes iAccess as an “Easy to use front office solution.” But unless you count each and every employee in a project-driven firm as an occupant of the front office, you completely underestimate what iAccess can do. Mint Jutras would suggest you think of it instead as a front door, an entry point into some of the most critical functions performed in a project-based business.

As a front end to Deltek’s ERP solutions, iAccess provides a new way to navigate and therefore it does provide a new user interface, which will eventually work its way throughout the various applications. iAccess will supplant previous user interface efforts such as the Maconomy Portal and Vision Smart Client. But for the functions it serves today, it is more than just a user interface.

Three Workspaces Touch Much of the Organization

Deltek iAccess is more like an extension of your Deltek ERP. Today it provides three distinct workspaces that are specific to three different functions performed by employees and in doing so, covers much of what is accomplished in a project-based business:

  • Business Development Workspace provides a lot of the functionality typically associated with sales force automation, supporting those charged with developing business, including managing clients, contacts and opportunities
  • Project Management Workspace helps project managers monitor projects and identify problems before it’s too late
  • Employee Workspace makes it easier to keep timesheets and expense reports up to date from anywhere

While Deltek iAccess is browser-based, all three workspaces are available and integrated with both cloud-based software as a service (SaaS) and on-premise deployments of ERP. And it also provides a uniform look and feel across multiple products. Of course each Deltek customer will likely be running only one of Deltek’s ERP solutions, but all the features and functions required are not necessarily embedded within ERP. In fact Deltek has been smart in delivering extended functionality, particularly in light of its diverse portfolio of products.

Consistent Look and Feel Across Extended Products

Deltek has been delivering more and more functionality via cloud-based add-ons, including Deltek CRM, Deltek Resource Planning (RP) and Deltek Talent Management. With iAccess providing that front end across all products, users experience a consistent look and feel throughout, making the integration appear seamless while also fostering engagement at all levels of the organization.

In days gone by a select few ever put their hands directly on ERP. Today we find over 50% of employees typically have direct access. The access any time, from anywhere advantage of the cloud has contributed to this rise in engagement, but also ease of use and intuitive navigation. The prevalence of consumer technology has changed expectations and the user experience delivered through iAccess is meeting and exceeding those expectations.

More Innovation, Easier to Consume

This kind of approach is also smart. It leverages development efforts across a range of products and should ultimately allow Deltek to deliver more innovation across its entire portfolio. While the needs of project-based businesses vary across different industries, they do share some common requirements.

The fact that these new modules/components are cloud-based is also significant. All three of its major product lines (Costpoint, Vision and Maconomy) have all made the transition into the cloud and are offered as multi-tenant SaaS solutions. Note the applications are multi-tenant but each customer has its own instance of the data base, and Deltek does have an Enterprise Cloud offering for those customers that require a single instance type environment. Multi-tenant SaaS solutions have the most potential for delivering more innovation, faster.

The fact that these new modules are delivered as add-on components is equally important. It addresses two key issues. First, as noted earlier, it allows Deltek to leverage development efforts across a range of products and should ultimately allow Deltek to deliver more innovation across its entire portfolio. Secondly, it makes it much easier for its customers to consume innovation.

Adding new functionality to ERP in a way that makes it easy to consume has long been a challenge. The very definition of ERP (at least the definition according to Mint Jutras) contributes to this challenge. Mint Jutras defines ERP as an integrated suite of modules that forms the operational and transactional system of record of a business.

A core ERP solution has historically been a monolithic structure. Not only do all modules of an ERP solution share a common database, but also all are developed using the same tools and technology (platform) and traditionally they all move forward in lock step. This eliminates data redundancy and any need for separate integration efforts. And a common platform for development is beneficial to both the customer and the vendor.

When new features and functions are added to ERP, this tight integration implies that all modules, all functions, and therefore all departments within an organization must move forward together. This can slow down the upgrade cycle. But even more troublesome: It takes massive efforts of coordination for all departments within a customer’s organization to take those next steps all together. And all might not have the same level of motivation.

So what’s the alternative to this tight integration? The alternative is often referred to these days as “loosely coupled,” but that terminology frequently conjures the “best of breed” approach of yesterday, where you had independent point solutions that needed to be interfaced or integrated back into ERP. We’re not advocating taking a step backwards. Perhaps a better way of describing the newer alternative would be “component-based” or “service-based.” Deltek’s add-on solutions (CRM, RP, Talent Management) are good examples.

When it comes time to offer up new features and functions, instead of inserting lines of code directly into ERP, you might instead call upon a standard “service.” When it comes time to upgrade or add new functionality, simply swap out the old “service” for the new. You might also view these services as external components. While this is an oversimplification, it conceptually describes how next generation ERP can effectively deliver new, targeted innovation without forcing all departments served by ERP to march forward together.

Innovation has never been more important than it is today. We live in disruptive times.

Handling Disruption

We asked survey participants in our 2016 Mint Jutras Enterprise Solution Study to estimate the level of risk they face in their industry (and therefore their business) being disrupted (Figure 1). We found 88% of companies believe they face some level of risk in their businesses and/or industries being disrupted by new innovative products, new ways of selling or pricing existing products or services, entirely new business models, or some combination of all of the above.

Figure 1: How much risk do you face in your industry being disrupted?

deltek-fig-1Source: Mint Jutras 2016 Enterprise Solution Study

While only 10% felt that risk was high and/or imminent, most do understand the risk is real. While about one in three (34%) feel the risk is low, we have to ask: How do you think the taxi industry might have answered this question on the eve of the launch of Uber? Do you think the hotel industry anticipated Airbnb? Did Block Buster foresee the devastating impact Netflix would have on its business?

And then of course there are still the more traditional disruptive factors like expansion and growth, organizational restructuring and regulatory changes, just to name a few. The Internet has leveled the playing field, allowing even small to midsize companies to establish a global presence and take advantage of unprecedented growth opportunities. But with these opportunities come change and the need for more (not less) innovation.

Wrap Up

Deltek iAccess is indeed more than just a pretty face. It is the face of innovation. It not only provides easier access and intuitive navigation, it adds functionality. When coupled with other cloud-based components, it will help Deltek handle universal needs while also delivering purpose-built functionality specific to different types of project-driven businesses. That is Deltek’s secret sauce.

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Deltek On Track to Deliver More by Working Smart

When I think of Deltek, I think projects. But there are lots of different kinds of projects, both internal and external. In its own words, “Deltek provides software solutions specifically designed to meet the needs of project-driven businesses.” If all you need is software to manage the projects themselves, there is a plethora of software products to choose from – as many different options as there are different kinds of projects. It’s one of the most fragmented software categories in the market today, with hundreds of companies and products from which to choose. But when it comes to software that manages the business that is built around projects, that’s an entirely different story. Now we’re not only talking about ERP, but also a special kind of ERP… and possibly much more. And there are far fewer solutions on the market that are purpose-built to manage these project-based businesses. Deltek is not only the proud owner of not one, but several of these solutions.

In fact over the years, through organic development and acquisition, Deltek has collected a dizzying array of products: specialized enterprise solutions for government contractors and a wide range of professional services organizations including architecture and engineering (A&E) firms, management consultants, advertising, PR and marketing agencies and more. The one thing all these segments have in common is this: They are all people-centric, providing services, largely delivered through projects. Beyond this point of commonality, they can be very different. They don’t go after the same type of business; their customers are worlds apart; some are heavily regulated; others operate under few constraints. Some are small; others are large. Some manage projects that last days or weeks and others span multiple years. A general-purpose kind of solution just doesn’t work well here.

Other vendors that do offer general-purpose ERP solutions often make acquisitions in an attempt to grab market share. They buy out competitors and wind up with similar, often competing products. Few have been successful in rationalizing portfolios, and most promise never to “sunset” a product, but seldom do all products get equal attention. Some will be declared “strategic” while others slip quietly into maintenance mode.

But the combination of Deltek’s development and acquisitions has led it into a variety of different markets. Deltek Costpoint serves government contractors. Deltek Vision serves first and foremost A&E, but also has customers in management consulting. The Axium acquisition, which brought Deltek Ajera to the portfolio also serves A&E but allows Deltek to come down market from where Vision competes. Deltek Maconomy targets Professional Services organizations. While there might be some overlap between the targets of each of these product lines, rationalizing to a single product would add a level of complexity that really doesn’t serve the customer well.

There might be some opportunity to merge Vision and Ajera, because they both target the same industry, just at different ends of the market. But Deltek is smart enough to know it would have to do so very cautiously. Not only are Ajera customers quite loyal to the product, but being small companies, most of the leaders within these companies also contribute to revenue generation. Migrating to a new solution might very well be at the expense of generating direct revenue, leaving it low on the list of priorities.

So this leaves Deltek with a rather difficult challenge of providing continued innovation across a broad portfolio. But there are different ways of delivering innovation. Of course Deltek needs to add new features to the core of its products. Often this is driven by customer request.

But innovation of enterprise software is an interesting mix of push and pull. Customers push for new features and enhancements either because their business has changed or because they have discovered functional gaps or missing features, or because processes are clumsy and inefficient.

On the other side of the same coin you also see solution providers who want to be trendsetters. They incorporate new technology and offer new functionality and then try to pull their customers along. In some cases the vendors have better foresight than the customers who might be too busy fighting fires in the trenches to look up and recognize the possibilities of the brave new digital world.

Deltek has been doing both. It’s not enough to just cover the basics today. If you look at its full complement of products, you see that Deltek has been expanding the footprint of its solutions for quite some time now. You’ll see that Costpoint has been extended with a human resources (HR) solution and planning and budgeting and more. Vision has robust customer relationship management (CRM). People Planner extends Maconomy with resource planning and Traffic LIVE (acquired from Sohnar) was added as a front-end to help creative marketing communications agencies seamlessly create estimates and quotes, schedule resources, capture time worked, bill clients, and track tasks at a glance. And this is by no means a complete list. But as you can see, in the past these were most likely to be developed (or acquired) for specific product lines.

But that started to change earlier this year when it acquired HRSmart, a leading provider of global, unified talent management solutions with over 1,000 customers around the world. This acquisition both broadened and deepened Deltek’s portfolio of Human Capital Management (HCM) solutions by delivering cutting-edge, cloud-based talent management capabilities that are essential to project- and people-driven businesses…essential but often overlooked. This is not your run-of-the-mill HR system, but an integrated suite that supports talent acquisition, performance and compensation management, as well as learning and career development.

The goal of this acquisition was not to (only) satisfy Costpoint or Vision or Maconomy customer requirements. It was about bringing added value to all Deltek customers. Deltek Talent Management will be delivered as an external component, but with seamless integration back to all these products. This represents a shift in overall company/product strategy that we are also now seeing applied to other new modules even with initiatives that had previously been underway.

Other add-ons being developed include Deltek CRM, Deltek Resource Planning and a new user experience dubbed iAccess. iAccess will supplant previous user interface efforts such as Maconomy Navigator. The plan is to have a unified Deltek front office solution that can front-end the different back office (ERP) solutions. These new products will be introduced with this new experience (UX) and then gradually this new UX will find its way into each of the back office solutions. During this transition period customers will have a choice of the old and the new UX, with the old user interface eventually phased out.

This kind of approach is smart. It leverages development efforts across a range of products and should ultimately allow Deltek to deliver more innovation across its entire portfolio. The fact that these new modules/components are cloud-based is also significant. Deltek’s transition to the cloud seems to be an unintentionally well-kept secret. Even some of it customers haven’t “heard” that all three of its major product lines (Costpoint, Vision and Maconomy) have all made the transition into the cloud and are offered as multi-tenant SaaS solutions (note the applications are multi-tenant but each customer has its own instance of the data base, and Deltek does support a single instance installation exceptionally, on customer request). Multi-tenant SaaS solutions have the most potential for delivering more innovation, faster and these efforts are also reinforced by Deltek embracing rapid application (agile) development methodologies of late.

Why is this new approach so important?

I have been tracking priority of selection criteria for the better part of 10 years. For many years “fit and functionality” was, by far, the top selection criterion. The Mint Jutras 2014 ERP Solution Study, and other prior year studies asked participants to prioritize individual selection criteria (Table 1) on a scale of 1 to 5. And over a period of the last 5 years, we observed a change.

Table 1: Selection Criteria

Deltek Table 1Source: Mint Jutras 2014 ERP Solution Study

While fit and functionality still had the highest percentage of participant votes for “must have/most important,” ease of use took the top spot in terms of overall priority. Having all the functionality in the world is meaningless if you can’t figure out how to use it.

But the results were so close we wondered what would be the priority if respondents had to choose. So in 2015 we changed the format of the question, again listing the different criteria, but this time consolidating to 10 criteria and forcing the participants to stack rank them from 1 (least important) to 10 (most important). We substituted some of the prior criteria for new factors which had risen in importance in prior research and replaced “ease of use” with “user experience.” The overall results are clear. The top three criteria are all related to features and functionality.

Table 2: Selection Criteria Priorities Stack Ranked from 1 to 10

Deltek table 2Source: Mint Jutras 2015 Enterprise Solution Study

User experience is still in the top half, but when forced to choose, it fell in importance. Most are not willing to sacrifice functionality for what some vendors call “beautiful software” today. But “ease of use” means different things to different people, particularly across generational boundaries.

Figure 1: Defining Ease of Use by Generation (top 3 factors)

Deltek fig 1Source: Mint Jutras 2015 Enterprise Solution Study

Our survey respondents were asked to select the top three most important aspects of “ease of use.” While baby boomers and Gen Xers define it first and foremost in terms of efficiencies, millennials are far more likely to simply equate it to the visual appeal of the user interface (Figure 1). While baby boomers equate efficiency to intuitive navigation, millennials take intuitive navigation for granted. They have never used software that required a user manual. To them, a visually appealing user interface, which was at the very bottom of the priorities for baby boomers and GenXers, is most important. To their credit, while “beautiful software” is most important to ease of use, beauty is not the most important factor in selecting solutions.

There is an important lesson to be learned here. Most companies have representatives of all generations using ERP, which further validates Deltek’s efforts in re-architecting the way users engage with its products.

All told Deltek seems to be moving in the right direction to satisfy the growing requirements of project-based businesses and it is doing so much more aggressively than in the past. All goods news for customers and prospects alike.

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Catching Up with Deltek’s Race to Capture the World of Projects

In November I got a chance to catch up with Deltek, a company that pretty much coined the term “project-based ERP.” It is a company that develops and delivers enterprise software and information solutions for project-based businesses. My last real interaction had been back in 2010 when the company acquired Maconomy. Since then a lot has happened. It has:

  • Expanded globally, led primarily by Maconomy’s strength in Europe
  • Acquired Acumen and its set of tools to facilitate project planning, along with performance risk analysis
  • Moved three of its products to the cloud: Vision and Maconomy (although both are still available on-premise), and most recently Costpoint
  • Almost doubled in size and has gone private
  • Acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for creative marketing communications agencies
  • Acquired Axium, bringing A&E solutions to smaller, non-government organizations
  • Gone mobile with Maconomy Touch
  • Gone social with Kona project collaboration tools
  • Introduced a new user experience including Maconomy Navigator
  • Launched a new, cloud-based next generation CRM to power the front office of project-based businesses

All these activities bode well for Deltek to continue its growth, bolstered by what Mint Jutras sees as tremendous opportunity for project-oriented software. The Mint Jutras 2014 ERP Solution Study captured the “top five” areas survey respondents were most likely to invest in next. Project Management ranked #1 overall with 22% of almost 800 respondents selecting project management.

But it is project-based businesses that present the most opportunity for Deltek. These project-based businesses span a wide range of industries, from project-based manufacturing like aerospace and defense (A&D), to architectural and engineering (A&E) firms, to professional services organizations (PSO) to marketing communications agencies. While these businesses all share a common thread of projects, they are actually very different types of businesses. And Deltek has different products to address each.

As Deltek continues to grow, expanding both geographically and also stretching the boundaries of its solutions, the trick will be to effectively scale its business. Each of its products addresses a different type of project-based business, so product road maps need to be tailored to individual industry needs. At the same time Deltek would be well advised to leverage certain tools such as Kona and CRM across multiple product lines to better leverage its development efforts across different product lines and different segments of its customer base.

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